Neue Horizonte

In this episode of New Horizons, Fabian Nendza speaks with Fredrik Ekström, founder of Above the Clouds and a dedicated future shaper working at the intersection of behavioral science, sustainability, and brand strategy.

Together they explore a central tension of our time:
If people care so deeply about sustainability, why does meaningful change feel so slow?

Drawing on consumer research conducted across Nordic and German general-population samples, Frederick outlines a striking paradox:

- 8 out of 10 people fear environmental collapse
- 7 out of 10 feel they are already doing all they reasonably can
- 9 out of 10...

In this episode, we speak with Dan Yates, Executive Director of the European Outdoor Conservation Association (EOCA), about why biodiversity loss has become one of today’s most pressing challenges for business, society, and the outdoor industry. We explore the business case for biodiversity — and what it really means for companies to become nature positive.
What you’ll learn in this episode:
• Why biodiversity loss and climate change are deeply connected — and how degraded ecosystems intensify climate impacts.
• What a nature-positive approach looks like in practice, far beyond carbon accounting.
• Why the outdoor industry is uniquely positioned...

Zu Gast in dieser Episode ist Marco Hühn, CSR-Manager bei Deuter, einem der führenden Outdoor-Ausrüster Deutschlands und Mitglied der Fair Wear Foundation mit “Leader Status”.

Myanmar war über viele Jahre ein wichtiger Produktionsstandort für Deuter – bis sich die politische Lage nach dem Militärputsch 2021 drastisch veränderte. Unterdrückung von Gewerkschaften, eingeschränkte Kontrollmöglichkeiten und mangelnde Rechtsstaatlichkeit stellten Deuter vor eine schwierige Frage: Bleiben oder gehen?

In dieser Episode sprechen wir mit Marco eingehend über:
• den Entscheidungsprozess hinter dem Rückzug aus Myanmar,
• wie Deuter den Ausstieg sozialverträglich und verantwortungsvoll gestaltet hat,
• das ethische Dilemma zwischen wirtschaftlicher Verantwortung und moralischem...

In this episode of New Horizons, host Fabian Nendza speaks with Pascale Moreau, founder of OHANA Public Affairs, a leading Brussels-based consultancy helping businesses navigate the complex world of EU sustainability policy.

Together, they unpack:
• What’s really happening in Brussels after the 2024 EU elections
• The evolving fate of the EU Green Deal and what it means for business
• How legislation like the CSRD (Corporate Sustaibaility Reporting Dicrective) and CSDDD (Corporate Sustainability Due Diligance Directive) is being reshaped—and whether it’s a needed correction for implementation or a dangerous watering-down
• What’s behind terms like “green claims,” “digital...