Icebreaker - Move to Natural

Shownotes

Welcome to our tenth episode of the New Horizons Sustainability Podcast. We are exploring the concept of icebreaker’s brand message “Move to Natural”, placing more importance onto the natural performance of wool and other natural fibers, whilst phasing out synthetics.

But ‘Move to Natural’ goes way beyond icebreakers material strategy, it also means to invest into regenerative farming.

In this conversation we will explore the ‘Move to natural’ strategy by icebreaker with its senior global materials and sustainability Manager, Jordi Beneyto-Ferre.

Merino wool is the main ingredient of icebreaker products and the relationship to the wool growers is especially important. To enable the conversation, secure the high-quality wool needed for icebreaker products and guarantee in return the prosperity and certainty to the farmers through ten-year forward contracts, the New Zealand Merino Company acts as the intermediary between the growers and the brands.

The following in depth conversation with Dave Maslen from the NZ Merino Company, brings insights about the day-to-day practice of regenerative farming in New Zealand.

Find out more about icebreaker

Read the icebreaker Transparency Report

Find out more about the New Zealand Merino Company and the ZQRX Program for regenerative farming