Icebreaker - Move to Natural
Welcome to our tenth episode of the New Horizons Sustainability Podcast.
We are exploring the concept of icebreaker’s brand message “Move to Natural”, placing more importance onto the natural performance of wool and other natural fibers, whilst phasing out synthetics.
But ‘Move to Natural’ goes way beyond icebreakers material strategy, it also means to invest into regenerative farming.
In this conversation we will explore the ‘Move to natural’ strategy by icebreaker with its senior global materials and sustainability Manager, Jordi Beneyto-Ferre.
Merino wool is the main ingredient of icebreaker products and the relationship to the wool growers is especially important....